Lura-Margaret Frith

(972) 207-5033 // luramargaret@nailandkey.com

I was born the baby of six kids and raised deep in the Louisiana Delta. Yes, everything you’re thinking…a plantation home surrounded by cotton fields, no stoplights for miles, and a double first name. The full package. After graduating from Louisiana Tech, I set my sights intently on the Big D. Over the course of the next 4 years, I cultivated my career as an Account Executive across a few different industries. In 2010, my husband and I welcomed our first baby, and in 2012 we welcomed our second. Shortly thereafter, I became a business owner for a global skincare brand, and over the span of the next 7 years, I found myself quite adept at the multi-tasking art of changing diapers, mitigating tantrums, and leading the expansion of a team of over 400 women across North America. Once my baby went to Kinder, the Lord and I decided it was time to pursue a new challenge. One that would marry my strong passion for people, extensive experience in Sales, keen attention to detail, and insatiable appetite for negotiation. Enter Real Estate! Among the vast and invaluable rewards that this career provides, I have found that the opportunity to serve friends turned clients (and clients turned friends!) during such a pivotal time in their lives to be the most fulfilling. In my spare time, you can find me Mom’ing really hard, hunting down the best chicken strips in DFW, training for my first triathlon, and/or decorating (and then redecorating) my house.

Beverage of Choice:

Propel Water & Coke Zero

Current obsession:

Fine tuning the decor in my house.

Can't live without:

People! 2020 really put an exclamation point on that one.

Favorite Meal in DFW:

This is an impossible decision…it’s a tie between Babe’s chicken and Haywire’s filet mignon!

Favorite Team to root for:

GO Sports!

What do you love about your job:

The honor of serving my clients as both advisor and matchmaker as they navigate such a significant change in their lives; and then watching their families grow in love and in memories as they turn their house into a home.

Interesting Fact:

I was a Baylor Bear for one whole day and then transferred out. It’s a good story…you should ask me about it some time ;)

Enneagram Number:

3!